Show off the design
• Talk about the compact, attractive form factor that fits on a desk or in a media cabinet.
• Point out that it’s quiet and energy efficient (under 6 watts when idle).
• Discuss how Mac mini is a complete Mac computer, ready to use out of the box to edit photos and videos, compose music, create presentations, and more.
Show the expansion ports
• Highlight that the two Thunderbolt 2 and four USB 3 ports can connect to high-performance storage peripherals and displays, like the Apple Thunderbolt Display.
• Point out the HDMI port for connecting to an external display, HDTV, or projector.
Show off the system
• Demo OS X Yosemite, iLife, and iWork to show how Mac mini provides the full Mac experience.
• Mention the migration tools that make it easy to upgrade from an older Mac or switch from a PC.
• Remind customers they can use their existing display, USB keyboard, and mouse. Or they can add the latest Apple accessories, like the Magic Trackpad, Wireless Keyboard, and Thunderbolt Display.
• Discuss why most customers don’t need an optical drive, thanks to the Mac App Store and iTunes Store. And the Apple USB SuperDrive can be added if necessary.