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MacBook

MacBook

At just 2 pounds and 13.1mm thin, MacBook is our thinnest and lightest notebook and it’s available in three gorgeous metal finishes. With a stunning 12-inch Retina display, Apple-designed keyboard and all-new Force Touch trackpad, it features fifth-generation Intel Core M processors, fast PCIe-based flash storage, and all-day battery life. MacBook is designed for a wireless world and is the ideal notebook for customers looking for the complete Mac experience in our most portable notebook ever.


Apple price (U.S.) $1299 $1599
Processor 1.1GHz dual-core Intel Core M with
4MB L3 cache, Turbo Boost up to 2.4GHz
1.2GHz dual-core Intel Core M with
4MB L3 cache, Turbo Boost up to 2.6GHz
(Optional 1.3GHz dual-core Intel Core M, Turbo Boost up to 2.9GHz)
Graphics Intel HD Graphics 5300
Memory 8GB 1600MHz
Storage  256GB PCIe-based flash storage 512GB PCIe-based flash storage
Battery Up to 9 hours of wireless web; up to 10 hours of iTunes movie playback

Key messages

Thin and light design
• At just 2 pounds and 13.1mm thin,
MacBook is the thinnest and lightest
Mac notebook ever
• Comes with an all-new keyboard,
Force Touch trackpad, USB-C port, and
high-resolution 12-inch Retina display
• Available in three gorgeous metal
finishes—Gold, Space Gray, Silver

Stunning 12-inch Retina display
• With over 3 million pixels and a 2304-
by-1440 resolution, you can experience
vivid images with astounding clarity
• Edge-to-edge glass display with IPS
technology and a 178° viewing angle
• Optimized pixel design enables a
bright, power-efficient display

Essential Additions
• Apple USB-C to USB Adapter
• Apple USB-C Digital AV Multiport
Adapter
• Apple USB-C VGA Multiport Adapter
• Apple 29W USB-C Power Adapter
• Apple USB-C Charge Cable (2m)
• Apple Power Adapter Extension
Cable

New Apple-designed keyboard
• Full-size keyboard with butterfly
mechanism for precise key movement
• Larger, thinner keys designed for a
comfortable typing experience
• Each key has its own LED for a
uniformly backlit keyboard
All-new Force Touch trackpad
• Force sensors allow you to click
anywhere with a uniform feel
• Customizable click sensitivity
• Taptic Engine delivers click sensations
through haptic feedback
• Use Force click for easier access to
helpful tools and information
• Fast forward or zoom by gradually
applying pressure to the trackpad
• Supports all the Multi-Touch gestures
Mac users love

Versatile USB-C port
• New industry standard USB-C port for
charging, USB 3.1 data transfer, and
native DisplayPort video output with
adapter support for HDMI and VGA
• Small, reversible design that’s one third
the size of a current USB port
• New compact USB-C power adapter
and charging cable included

Other key technologies
• 802.11ac Wi-Fi and Bluetooth 4.0
• FaceTime camera for video calls
• Headphone port and dual microphones

All-day battery life
• New terraced, contoured batteries
allow for 35% more capacity for all-day
battery life
• Up to 9 hours of wireless web
• Up to 10 hours of iTunes movie
playback

Additional Resources
MacBook
MacBook Tech Specs


Quick Demos

Show new keyboard
• Open a Pages document and have the customer type using the new
keyboard.
• Mention the precise, reassuring feel and the larger keys.

Try out the Force Touch trackpad
• Click at the bottom of the trackpad, then click at the top to show that you can click anywhere for a uniform feel.
• Visit a webpage, use Force click (deeper press) on a word to get its definition, and then click on an address to see a map.
• Play a movie in iMovie or QuickTime. Show how you can accelerate the fast-forwarding speed by pressing with more force, and then slow it down by applying less force.

Show off the Retina display
• Open Mail and Safari, and highlight how text and icons look crisp—it’s like reading a printed page.
• Open iPhoto and point out how crisp the images look, even in the thumbnail view. Select an image, go to full-screen mode and highlight the detail you see in the photo. Using the right arrow key, page through more images without leaving full-screen mode.

Show the thin new design
• Let the customer pick up the MacBook. Mention the thin and light
precision design, new all-metal unibody enclosure, and versatile
industry standard USB-C port.
• Ask which beautiful new color they like the most.