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Magic Keyboard, Magic Mouse 2, and Magic Trackpad 2

The all-new Magic Keyboard, Magic Mouse 2, and Magic Trackpad 2 have been enhanced to deliver more comfort and functionality than ever before. Each includes a built-in rechargeable lithium-ion battery that charges fast, lasts about a month or more between charges, and eliminates the need for disposable batteries. With the included Lightning to USB cable, you can charge your device and automatically pair it with any Mac. Magic Keyboard and Magic Mouse 2 are included and pre-paired with every iMac, or you can customize your iMac with an optional Magic Trackpad 2. All three are also available for purchase separately. As a family, they work magic.


Magic Keyboard Magic Mouse 2 Magic Trackpad 2
Magic Keyboard
Magic Mouse 2
Magic Trackpad 2
Apple price (U.S.) $99 $79 $129
Compatibility Bluetooth-enabled Mac running
OS X v10.11 or later
Bluetooth-enabled Mac running
OS X v10.11 or later
Bluetooth 4.0-enabled Mac running
OS X v10.11 or later


Key messages

Magic Keyboard
• Redesigned with a sleek, low profile
design and optimized key travel for a
more comfortable typing experience
• Improved scissor mechanism with 33%
more key stability than the current
Wireless Keyboard for more precise
typing
• Full-size Function keys give you one touch
access to Mac features, including
Mission Control and Launchpad
• Takes up 13% less space on your desktop
than the current Wireless Keyboard
Magic Mouse 2
• Continuous bottom shell and less
moving parts result in a solid internal
structure with quality you can feel
• Lighter than the current Magic Mouse
• Optimized feet design for smoother glide
• State-of-the-art Multi-Touch surface
that allows you to explore your favorite
content in many ways
• Charges quickly—just 2 minutes of
charging will provide a typical nine hour
day of use
Magic Trackpad 2
• With Force Touch technology, four force
sensors detect the amount of pressure
you’re using—a deeper press unlocks
amazing new ways to interact with OS X
and your desktop computer, so you get
more out of every click
• With 29% larger edge-to-edge glass
surface area, now you can click anywhere
and get a responsive uniform click
• New design and new sleek, low profile
makes the trackpad experience more
comfortable than ever


Quick Demos

Magic Keyboard
• Show the Magic Keyboard’s new, sleek low profile design.
• Encourage the customer to type, noting the increased stability resulting from the improved scissor mechanism, and the comfort resulting from the decreased key travel and low profile design.
• Highlight the Lightning port and On/
Off switch on the back of the keyboard.
• Show off the full-sized Function keys and note that even with enhanced features, the keyboard takes up 13% less desk space.

Magic Mouse 2
• Demonstrate the new, improved, smoother glide of the mouse.
• Highlight the lighter design with continuous bottom shell and less moving parts.
• Demonstrate several clicks and Multi-Touch gestures—scroll in any direction with one finger, swipe through web pages and photos with two fingers, and click and double-click anywhere on the Multi-Touch surface.

Magic Trackpad 2
• Show the beautiful large, glass surface
and sleek, low profile design.
• Click at the bottom of the trackpad, then click at the top to show that you can click anywhere for a uniform feel.
• Show off the Force Touch technology by
having the customer do a press, then a
deeper press. Use Mail, Messages, and
Safari to Force click on words to see
definitions, addresses to see a map, and
times to see the calendar.
• Highlight the Lightning port and On/Off switch on the back of the trackpad.